Pengaruh Green Marketing terhadap Pembelian Ulang pada Produk Brand Avoskin

As public awareness of a sustainable environment grows in this century, several corporate organizations have begun to implement the sustainability principle carrying out their firm activities. One them is marketing that uses green strategy. This will almost probably alter purchasers' motivation consume product repeatedly. The goal study learn about and investigate concurrent partial effects marketing, which comprises product, price, promotion, location, on repurchasing items from Avoskin brand Surabaya. 100 respondents were sampled. Multiple linear regression analysis was utilized process data, supported by SPSS 25.0 software. study's findings indicate has favorable significant impact simultaneous repurchase products Surabaya.
 Keywords: Marketing, Green Repurchase